U.S. Partnership Awards

Event Organized by

Winners Released
June 11, 2026

The USPA's are back!

Celebrating the Best in Partnership Marketing

Partnerships now play a vital role in full-funnel brand growth, and the Partnership Awards celebrate the collaborations in North America driving real, measurable impact. We recognise standout work across the entire ecosystem – affiliate, performance, brand, content, and influencer partnerships – highlighting campaigns and long-term relationships that blend smart strategy, creativity and strong collaboration.

While technology and data often underpin effective partnership marketing, our focus is also on the human elements that make these initiatives truly successful. Judges will reward partnerships that deliver clear KPIs, outcome-based results and commercial value, including the fast-growing creator and influencer activity powering billions in sales.

Trusted Recognition.

Real Impact.

The Partnership Awards celebrate the advertisers, agencies, publishers and technologies shaping partnership marketing across North America. Now rebuilt as a digital-first programme, recognition lasts longer, travels further and delivers real commercial value.

Entering puts your work in front of our editorial team and expert judges, with shortlisted entries gaining immediate visibility across Hello Partner and USPA channels.

Winning takes it further – year-round exposure, professionally produced content, certification tools and the same physical trophies and certificates as before, all amplified digitally to reach more of the industry.

Your win starts working the moment results go live… and keeps delivering all year.

WHAT DOES THE INDUSTRY SAY?

Todd Crawford

VP Strategic Initiatives

“A first-class affair that recognized the people and companies shaping the industry. Everything from the venue to the people that attended made for a very memorable evening. impact.com was proud to sponsor the event and we look forward to next year’s awards.”

Jillian Posada

VP, Partnerships

“It was incredible to see firsthand the creativity, innovation, and strategic brilliance driving our industry forward. Every entry was a testament to the passion and hard work behind great campaigns. Celebrating excellence and recognizing the industry’s trailblazers alongside such talented peers was truly unforgettable. I walked away not only inspired but also with a renewed sense of purpose and excitement for the future of affiliate partnerships!”

Maura Smith

CMO/SVP of Marketing

“Hello Partner has long served as the industry leader in performance awards. Their legacy is one that is deeply rooted in showcasing marketers’ strengths across a myriad of categories which in turn, offers value to all marketers. I expect nothing less from the launch of their US Partnership Awards.”

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